An artisanal soap brand brought online with a warm, crafted e-commerce experience

Introduction

From workshop to web, without losing soul

Full redesign: product photography direction, streamlined checkout and storytelling that highlights artisanal know-how — on a fast, mobile-first store.

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Results

More sales. More returning customers.

Conversion rate up, cart abandonment down. The new store turned a local brand into a growing online business.